At I/O 2021, Google made a big push for building apps across all the form factors Android is available on. The organization is presently greatly encouraging adoption with the global launch of the Play Media Experience Program to get more applications on Wear OS, Android/Google TV, Auto, and tablets/foldables.
For these platforms to be successful, third-party applications are a crucial part of getting end clients to receive and upgrade. For instance, Google TV launched keep going year on the new Chromecast with numerous applications supporting the platform’s latest features, similar to the homescreen experience and watchlist.
The achievement of that was to some extent because of the Play Media Experience Program, which has — up until now — just been in testing with early partners.
Google is presently prepared to grow the initiative to all media companies all around the world in three regions:
- Video
Qualified substance includes movies, TV shows, live games/news, and other “living room-first video programming,” while there should be encounters for Android TV, Google TV, and Cast stages with cross gadget device and sign-in integrations required. Clients benefit from: “Smart recommendations to easily find content, easier sign-up and sign-in, and enhanced discovery.”
- Audio
Content covers “premium music and audio content via subscription” for Wear OS, Android Auto, Android TV, and Google Cast, with end clients profiting with: “Content discovery and continued listening across devices.”
- Books
Premium books, audiobooks, and comics are qualified with tablet and foldable optimizations, just as Entertainment Space integration, required. There’s likewise a Wear OS and Android Auto necessity for book recording applications. Benefits encapsulate: “Improved reading experience and content discovery and re-engagement throughout Entertainment Space.”
Google (and end clients) will get more media applications across Android/Google TV, just as the Cast stage, Android Auto and Automotive, tablets/foldables, and Wear OS. The wearable stage is expected for a major launch in the coming months, while large-screen devices are seeing a flood in use and interest from manufacturers.
In exchange for building apps on every one of those Google platforms and integrating with specific features/APIs, these media organizations see Google’s cut on client buys drop from 30% to 15%. This is independent of the impending change where Google is diminishing its commission to 15% on the first $1 million in revenue for all – however essentially to the advantage of little/medium – Android developers. Applications in the Play Media Experience Program need to keep utilizing the Play Store’s in-application billing system.
Engineers likewise benefit from Play Store promotion and discovery, just as re-commitment. Google additionally gives technical aid when necessary.
Android developers can communicate their advantage for the Play Media Experience Program today, and Google will “follow up with more information if [they] are eligible.”
